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Rooted In Legacy


(Shop Closed Jan 15-Feb 16)

EMORTAL was founded in Los Angeles in 1997 by Rod “Rawd Emortal” Anthony.

Born from LA’s underground street dance, hip-hop, and DIY culture, EMORTAL stands for being an Extraordinary Mortal in an everyday world.

From the iconic ’97 box logo tee to the three-headed dragon “E,” the brand is built on independence, resilience, and evolution — rooted in community, driven by culture, always moving forward. Never giving up.