Rooted In Legacy
EMORTAL was founded in Los Angeles in 1997 by Rod “Rawd Emortal” Anthony.
Born from LA’s underground street dance, hip-hop, and DIY culture, EMORTAL stands for being an Extraordinary Mortal in an everyday world.
From the iconic ’97 box logo tee to the three-headed dragon “E,” the brand is built on independence, resilience, and evolution — rooted in community, driven by culture, always moving forward. Never giving up.