Founded in July of 1997 by Rawd Emortal, the origin of EMORTAL is derived from two words, extraordinary and mortal. Our very first graphic tee, the box logo was produced in August of 1997 and was sold to a few local shops in Los Angeles.

EMORTAL's mission is to create timeless ready-to-wear pieces with fun graphics, and everyday carry accessories that appeal to today's street style digital nomads. We are not a drop ship company. We produce our products in-house and work with local businesses in Los Angeles, CA.